Part of GUESS? re-branding initiative, was to create signature handbags and hardware. I co-designed a line of handbags, clutches
and messenger bags with one of my design team members. We created tech packs/CADS, sampled materials, decided on
new branded hardware for each item then had our designs come to life by luxury handbag manufacturers.
It was an amazing process to take high end, trending handbag silhouette inspiration and create a unique collection to represent GUESS?.
Below is one sample, created in 3 materials and hardware combos. Total designs from concept to completion were 30 bags.