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BAGS


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BAGS


Part of GUESS? re-branding initiative, was to create signature handbags and hardware. I co-designed a line of handbags, clutches
and messenger bags with one of my design team members. We created tech packs/CADS, sampled materials, decided on
new branded hardware for each item then had our designs come to life by luxury handbag manufacturers.  
 

It was an amazing process to take high end, trending handbag silhouette inspiration and create a unique collection to represent GUESS?.  
Below is one sample, created in 3 materials and hardware combos.  Total designs from concept to completion were 30 bags.

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CADS


CADS


As Gift with Purchase designer for all GUESS? labels, I mocked up designs with simple CADS.
These CADS would be sample constructed with vendors for quality, materials and branding elements before the final product
was mass produced for all stores.  Below is one of the Gift With Purchase designs I created for Marciano -
a Travel Set consisting of passport holder, luggage tag and eye mask.