Branding GUESS? product categories, required photo manipulated and designed visual samples, to be used as direction by all design teams and licensees in 2017. As Design Lead for Gift With Purchase products for GUESS? stores, one of my objectives was to use GUESS? new branding prior to the 2017 launch.
These concepts were applied to product categories, that were then compiled into GUESS? first-ever branding guide. With input from Design Dept. heads to direction from my Branding & Licensing team, I designed this guide as a collaborative effort. GUESS? new branding guide is to be implemented across all design depts. and with all licensees to enforce consistent branding in all product categories for GUESS? 2017 re-branding initiative.